In Europe, Precision Agriculture (PA) and the integration of digital technology are set to become the most influential trends in the sector, as a growing number of farmers start to adopt digital technologies to run their businesses.
According to the machinery industry in Europe, 70 to 80% of new farm equipment sold now has some form of PA component technology inside. There are 4,500 manufacturers, producing 450 different machine types with an annual turnover of €26 billion. The sector also employs 135,000 people.
However, the uptake of Precision Farming in Europe is still very low.
These technologies are still expensive to most farmers, especially for the smaller ones. Europe is also facing an ageing workforce on farms. In many EU rural areas, Internet access is limited and this holds back the use of big data.
The EU is pushing for a digital revolution within the agricultural sector by supporting specific schemes and offering financial incentives to farms.
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